Temptation

I’ve got a lot on my plate. In fact, sometimes I feel like I have so much there, that like eating an ice cream cone on a hot day, I’m constantly licking up all the stuff at the edges before they drip to the ground. Of late, I feel like I’m holding a multi-scoop cone. The next flavor is getting piled on top before I can finish the lower ones. Add to that the heat wave environment I’ve been in and it goes without saying that it has been quite challenging to keep my cone neat, so to speak.

I don’t need any new challenges right now. However, Ken and I were approached by a friend with an opportunity that could really help take LikeWear to another level. While I’m not prepared to discuss the specifics of that opportunity (sorry, don’t mean to be mysterious and annoying, I’m just a little superstitious until the ink is dry), the proposal does suggest a business dilemma of sorts for me that I’m trying to flush out.

Should a company remain unwaveringly focused to its core business or should it try to take advantage of potentially fantastic opportunities - even if those opportunities are a bit peripheral to the main focus? And should you go for it even if those opportunities have the potential to spread you even thinner and perhaps divert efforts for a while? Hmmm… I suppose, once pros/cons, downside risks, upside potential and all possible scenarios and factors you can think of can be examined and analyzed, and if you still in your gut feel like the idea is an opportunity as opposed to a distraction, then the decision has already been made.

Of course there are no crystal balls and hindsight is always 20/20 with these things. I’m sure there are several more cliché phrases I could use right now but I think my point has been made. Calculated risks don’t necessarily equate to risky if you’ve done the calculating part. I think I've done my homework on this one. We’re going to move forward with it. Now I just need to work on clearing a space on my plate.