My business is in children’s fashion. LikeWear concentrates on “evergreen” body styles - ones that are casual, comfortable and always popular. I have 3 kids, and as such, I am usually in tune with the trendy styles, even the ones that come and go quickly. In fact, some styles I wish would go quicker than others.
At the expense of sounding like Jerry Seinfeld, what is the deal with those Sugar Lips? These tank tops are so skin tight that I have yet to see a body type flattered in them. They also pull and pill after one single washing – and that’s in a cold, gentle wash inside of a lingerie bag! And, don’t even get me started on what they look like if you should accidentally wear them underneath a new soft, yummy fleece sweatshirt that has not been washed yet or if you have a hangnail as you are pulling one over your head…
But, as a mother, I simply want my kids to be happy and feel confident that they are able to express their individuality by way of their fashion choices. So, if my daughters want to continue to wear this style tank top, I will bite my tongue and be supportive – as I remove their Sugar Lips one by one from the lingerie bag and delicately transfer them to a rack to be line dried and ready to be put on again tomorrow.
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