A "Site" To Behold

I’m incredibly proud (and often awestruck) that we’ve been able to say we are going to make things happen and then watch those said things actually become a reality. Like finding a bookkeeper, deciding on a company to manufacture private labels and another to sew them in, reconfiguring our warehouse space, obtaining new licensors, advertising for and adding to our independent representative sales force, designing and producing new creative concepts, art files and heat transfer images etc., etc. All of these accomplishments are the result of hard work, deep concentration, intense strategizing, a fair amount of stress and more than a few arguments!

Our most recent milestone has been the launch of our revised website. The new site not only has e-commerce functionality (which it did not have before), but it also allows for personalized “web stores” for each of our reps. Aside from a minor advisory role, I must say that I had very little to do with the website’s creation. The whole enchilada was a “Ken thing”. He worked tirelessly (okay that’s not completely true given that most of the website work occurred between 1 and 3am) to ensure that it would all be in place and ready in time for the upcoming season.

I mentioned that I had very little to do with the site’s actual construction, but I must also confess that I did not allow myself to get too excited about the whole website thing because I just couldn’t fathom how we were going to get everything in place and running within the timeframe we had hoped. I am so excited (okay beaming a bit) to be able to finally have this very timely and important selling and advertising method in place. I think it will exponentially increase the income potential of our reps and hopefully enable us to be found by what I hope are a jazillion online shoppers through web and google-type searches.

And, perhaps most relevant to what I’m doing literally right now, we have changed hosts and moved “Blog What You Like” to www.likewear.com/blog. Just like blogspot (former host), there is a way to subscribe to the feed (if you so desire). Not that there was anything wrong with blogspot… we just needed to keep everything under one roof - so to speak.

With all that said, we will continue to set goals. A part of me knows that we can’t always make it all happen (despite all of our best efforts) and even if we do make it happen it won’t always be on time. I also know that Ken and I have set our bar pretty high. We like that high bar – it keeps us moving forward. We just have to remember to keep looking back at the same time to be aware and proud of the work that has already been done. At the moment, it’s marveling at www.likewear.com - shop on.