The Big 10

We just hit the big 10. LikeWear now has independent sales representatives in 10 states. We’re on a roll. Can total world domination be far behind? I jest – but in all seriousness, our business concept is one that easily translates to an international platform. It’s not something we would even consider until we had our domestic business secured, but its part of our long, long term plan.

For now, we are proud, thrilled and encouraged to keep focused on the work at hand. There’s plenty of it. But it’s starting to really pay off.

The women who have signed with us have had wide ranging skill sets in regard to past experience. Some have sold other merchandise out of their house before or via multi-vendor shows. A few dabbled in some entrepreneurial selling during college or soon after graduation. And many have had no specific sales experience – just a love for shopping for their kids and a desire for the opportunity for career fulfillment and to earn some extra money.

What’s interesting to me, is that there does not seem to be any correlation between past sales experience (of any kind) and current performance. Certainly it has been easier for the women who are already aware of the local selling events in their area as it is less leg work in respect to research and sign ups. But when it comes time for the actual selling (to boutique retail stores or direct to customers), the most important factor seems to be a love for the merchandise – an adoration fashioned (pun intended) by seeing their own kids’ reaction.

As the “mother hen” of this group, I get a thrill each time one of our new reps – with little or no past selling experience – holds their first home show and far exceeds not only their own, but our expectations as well. What do I attribute this to you ask?

LikeWear merchandise is easy to sell. There are no product demonstrations to give, no explanation of benefits needed and no presentations to make. Of course, as a rep you need to be familiar with sizing – but that’s about it. And I know it sounds cliché to say, but the clothes sell themselves.

Why do they sell themselves? Because our clothes feature popular and recognizable products that people know and like. Behold the power of marketing and branding! Of course, we source high quality blank apparel and like to think we’re unique and creative in our use of our licensing partner’s brands, but the fact is - licensed products sell. The recognition of these brands is also what attracts “the moms” to us – for our selling opportunity.

10 states and counting. The popularity of the brands we feature knows no state boundaries… and neither do LikeWear’s clothing and accessories. Look out world!